New "L&M Cigarettes" design package, will expand the range of options for the taste of this brand, and will complement the existing line of the five versions of the classical format."
"Style X-Slims inspired by urban culture and the trend characteristic of large cities, and that is why we have decided to issue two new proposals in the 25 largest cities of Russia," - said Jan Billinghem, advertising manager for the average price of stamps segment Philip Morris Seylz end Marketing".
Running L&M X-Slims will be supported in the traditional media, including advertising in the press, in the retail business and dialog marketing, as well as club activities aimed to adult smokers learned of the launch and are interested in them.
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