In subsequent years, Vogue Cigarettes advertising campaigns were no longer only in the two largest megacities, but also in 9 other Russian cities. Now, the company stated that Vogue - a cigarette, which help women to fluctuate, because you can choose from three varieties of stamps. And in 2003 this choice even increased - there Vogue Ultra Light (the low-tar and nicotine).

It was in that period BAT for the branding became partying in the capital's clubs. For example, the Vogue Kino Atelier was devoted to shooting the film "Three Colors ease" and in Vogue Foto Atelier invited guests participated in a photo shoot. "Through the involvement of" opinion leaders "- in this case, celebrities, which, a priori, and the characters are secular legislators in a secular fashion crowd, illustrates mark translated into his life philosophy - Catherine believes Sundukova, director of new business event-marketing agency BrandNew Momentum (works with the Japan Tobacco International). - Using "lawyers stamp" makes the premium image of a strong, backed by the events of real life people to "glossy" lifestyle of consumers who want to pursue. "

"In the five years between 1999 and 2003, sales volume rose in Vogue 4.5 times" - the so-evaluates the effect of investments in the promotion of BAT brands Maria Bezhanova, refusing to name brand market share in absolute terms.